Focus Group rooms stories

Samir Kaci - Enov Research                Françoise Rousseau - Market Force                 Audrey Nécol - Magic Blends     

           

Cher Chislett - Insight Europe                 Sandrine Peyronnet - Le CXP

Anne-Sophie Guillot - Independent head of studies

I’m a research manager at Enov Research, a Research and marketing consulting Institute. 

I’m in charge of the logistics for all of our customers’ qualitative studies. 

I think that the success of a study mainly relies on the quality of the data collection and it’s even truer for qualitative studies.

As a matter of fact, at Enov Research, we think that welcoming participants and observers in good conditions with the right atmosphere will encourage  the discussion and the participants' eloquence.

Therefore, we use Louvre Focus Group services, as it’s a truly flexible entity, which makes it a real partner. 

Furthermore, the greeting, the rooms’ decoration and the team is very pleasant and efficient, which is of the upmost importance to us. 

Director of the subsidiary of the company Market Force, Françoise Rousseau is a "Customer Intelligence" specialist. Thanks to different means and satisfaction studies, she analyzes all the interaction points between the customer and the brand. 

Françoise Rousseau appreciates the following strengths of Louvre Focus Group:

• The modularity of spaces
• The team's impeccable friendliness and availability
• Tailor made services matching your needs

I’m the founder of Magic Blends, a consulting company born in 2011 from 16 years of experience in creativity and marketing innovation.

Our mission is to offer a 360° inspiration in order to revitalize brands' marketing innovation policies. We detect and activate consumers and experts’ insights, internal intelligence, social trends… Then, we distillate these insights in the form of inspiring stimuli, which we exploit via the moderation of ad hoc creative workshops 100%.

I am very attentive to the fluidity and smoothness of the study: They ask the right questions at the right time, they're both careful with participants and clients, they're relentlessly looking for solutions to your problems, from the smallest to the most important ones… 

Louvre Focus Group has the capacity to understand specific moderation problematic and adapting by looking for the most convenient and comfortable solutions. I recommend Louvre Focus Group for its serious and sense of service as well as for its calm, which is always a good thing when you’re in a rush!

I’m in charge of the management of customer relations at Insight Europe in Frankfort, Germany. I handle all of our International partners’ demands.

For me, the guarantee of the success of your qualitative studies primarily relies on the recruitment. Then, the service during the whole project management phase, which directly leads to our clients sitting in the control room. What I like about Louvre Focus Group is its rapidity to communicate their rates, which is important when we make an estimate for a project.

Furthermore, it’s pleasant to work with the same team and the language is never a barrier! I fully recommend Louvre Focus Group as the place is wonderful, the service is better and friendlier than in any other places we’ve worked in Paris and the recruitment is awesome!

Sandrine Peyronnet is in charge of qualitative studies for The CXP, which is a consulting company in the field of management software. The CXP both works with editors and final users to help them commercialize and use software.

According to Sandrine Peyronnet, what guarantees the success of qualitative studies is the rental of rooms fully adapted to the needs of Focus groups, with in addition the recording service, which allows additional analysis, alongside with note taking, which allows a significant gain of time in the analysis later on. 

Sandrine Peyronnet appreciates the support of the Louvre Focus Group team, which is always very responsive to specific demands such as computer and tablet rentals… She recommends Louvre Focus Group whenever possible for its flexibility, friendliness and the quality of their services. 

I’m an independent qualitative study manager since 2005 (Independent profession status).

I’m in charge of the redaction of research projects, I supervise the recruitment & logistics, I moderate groups/interviews and I write analysis reports. I do between 60 and 80% of my business with foreign clients (UK, USA, Germany, Netherlands, Italy etc...) 

 

In my opinion, the important points for the success of focus groups areÂ:

A good capacity to listen to the customers’ demands, at all levels 

A good knowledge and understanding their market

A quality recruitment

A worry-free logistic

Louvre Focus Group supports me in my efforts by making sure that the fieldwork runs smoothly, with fluidity and is comfortable for everyone. Louvre Focus Group is the extension of the greeting that I reserve to the clients and consumers. Everything has to be simple, well organized and pleasant.

It’s with great pleasure that I recommend Louvre Focus Group services, as this company offers:

Beautiful, comfortable and pleasant rooms

Attractive rates

A professional and heart warming welcome of all the players (myself, the clients, the consumers, translators and note takers…)

Flexibility and a real desire to be of help

A varied food service and affordable rates

Always a sympathetic and adapted response to customers requests

A team that’s always very nice and friendly!!! 

I’m an independent qualitative study manager since 2005 (Independent profession status).

I’m in charge of the redaction of research projects, I supervise the recruitment & logistics, I moderate groups/interviews and I write analysis reports. I do between 60 and 80% of my business with foreign clients (UK, USA, Germany, Netherlands, Italy etc...) 

 

In my opinion, the important points for the success of focus groups are:

• A good capacity to listen to the customers’ demands, at all levels 
• A good knowledge and understanding their market
• A quality recruitment
• A worry-free logistic

Louvre Focus Group supports me in my efforts by making sure that the fieldwork runs smoothly, with fluidity and is comfortable for everyone. Louvre Focus Group is the extension of the greeting that I reserve to the clients and consumers. Everything has to be simple, well organized and pleasant.

It’s with great pleasure that I recommend Louvre Focus Group services, as this company offers:

Beautiful, comfortable and pleasant rooms

• Attractive rates
• A professional and heart warming welcome of all the players (myself, the clients, the consumers, translators and note takers…)
• Flexibility and a real desire to be of help
• A varied food service and affordable rates
• Always a sympathetic and adapted response to customers requests
• A team that’s always very nice and friendly!!!